NEWS

Cosmetic packaging materials upgrade simple environmental protection and high quality into the trend

NEWS


Cosmetics Finance Online reporter through the exhibition and interviews found that, whether it is glass bottles or plastic bottles, cosmetic package manufacturers are pursuing the high permeability of the product itself.

"Glass packaging is gradually developing in the direction of medium and high-grade, and in the process of the game of product quality and price, the degree of permeability is an important criterion for consideration."

Most of the skincare packages in the Chinese market are currently made of plastic, and glass bottles are only a niche market. "It is worth emphasizing that the domestic market is still developing, and the future market for glass wraps will become more and more expansive, what we need to do is to clearly control the target customer groups and fight for our market share as much as possible."

In addition, the "thick bottom" bottle is also a recent trend in the cosmetics market. "Thick-bottomed bottles are of better quality, require higher technical requirements, and look more textured." Aida International Trade Co., Ltd. designer Li Feng, general thick bottles using injection molding technology, while the original thin bottom of the bottle is used in blow molding technology, the former higher technical requirements.

The reporter learned from Aida International, the current market of cosmetic plastic packaging bottles, PETG material gradually replace the original PP, PET material. "PETG material is equivalent to the upgraded version of PET material, more corrosion-resistant, higher transmittance, but also more resistant to falls, the molding method is also mostly injection molding technology, better quality."

Paper packaging material innovation is endless environmental protection concept is more deeply rooted in people's minds

"The paper packaging market is currently in a stable state, and the needs of different customers vary greatly." In order to meet the needs of different customers, will be in the paper packaging on the subsequent processing, these "handmade" to bring added value can make the product more distinctive, enhance competitiveness.

It is understood that customers mainly from the Middle East, the United States and Europe and other foreign markets. "The Middle East customers require luxury packaging, the United States customers require simplicity, cost-effective, European customers seek low-key luxury." According to the different needs of customers, we put great efforts in the post-process of packaging, for example, diamonds on the box, implanting velvet, sticking pearls, local pearl film, simulation of touch, three-dimensional visual effects, and so on.

"More than domestic companies, foreign companies pay more attention to packaging, using packaging to display products and enhance brand image." Yu Liangjie, Asia sales manager of Mohawk Fine Paper in the United States, introduced to the reporter that since 2014, domestic enterprises are also paying more attention to packaging and environmental protection, "so we believe that China's paper packaging will become more and more high-end, and environmentally friendly materials will become more and more popular and recognized."