Girls are putting on their vegan faces, so why are more and more guys starting to wear makeup?
NEWS
Release time：
2024-04-03 09:15
Many people believe that it is a woman's nature to love beauty, however, while you cry out to be a delicate piggy girl but are repeatedly defeated by laziness, delicate piggy boys have quietly come on line.
Not long ago, the popular variety show "Idol Practitioner" swept through China, and people were bowled over by the talent of the boys on the stage, and their exquisite makeup and dress had sparked many discussions, making women off the screen sigh in dismay.
Not long ago, a 97-year-old boy spends two hours every night to make up, double eleven million yuan to buy cosmetics event on the microblogging hot search, and many girls laugh at themselves, "I'm rough".
Earlier, the news about boys' skincare and makeup has sparked discussions many times. Last year, a Guangzhou fifth-grade boy on the side of self-study while applying masks, killing all the pig girls, can be called a delicate boy himself.
In our traditional impression, domestic boys treat their own "face" problem, most of them only use cleanser, cream and shaving products, get up to go out only 5 minutes, no more. In recent years, we have also found that there are more and more sophisticated pig boys, and the effort they put into their faces is not inferior to that of girls.
When boys pick up a makeup brush
Use the puff to pat BB cream evenly on the face for foundation, followed by setting the makeup with powder, after which they start to draw eye makeup, switching between different brushes and eye shadow colors, painting the area around the eyes orange-brown, and finally tracing out the eyebrows and painting the whole lips with a light-colored lipstick.
A well-known male fashion and beauty blogger posted a video tutorial on how to create "canine boyfriend makeup," which attracted more than 600,000 views, and his own microblogging fans numbered 1.91 million, most of whom are female.
Open social media, you can see about male makeup, makeup tutorials and related discussions are very rich. On Zhihu, a question about "How do men take care of their skin and which skincare products should they use?" On Zhihu Live, a male makeup artist launched a 40-minute "Nude Makeup for Boys" course priced at 19 yuan, which was viewed 3.15 million times; 3,626 people participated in the course.
From the fact that men have become beauty and fashion bloggers with millions of followers to the increasing number of male makeup topics, it seems that the younger generation's acceptance of male makeup has increased. Men putting on face masks and picking up makeup brushes are challenging the definition of "manliness".
Vipshop's big data show that from 2015 to 2017, post 95 men's beauty consumption has increased by 60%, and face masks, skincare and cleansing are the top three beauty categories they most often buy, while BB cream and lipstick have become the new favorites of post 95 men, and eyebrow and eye make-up have also become popular.
There is also a set of data in the Tmall 2017 Double 11 Authoritative Release that is particularly noteworthy: the "Consumption Trend List" shows that the search volume for "men's makeup" has increased by 157% compared to 2016.
"The most obvious feeling that makeup gives me is that I feel like I've become confident." A post-90s guy said BB cream and lipstick are the cosmetics he uses the most on a daily basis.
While girls are still lamenting that they are living too rough, piggy boys have already started to move towards a refined life, and once they are refined, there is basically nothing for girls to do.
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